General University Reference Utility
The purpose of this policy is to describe certain visual and information elements and their usage that are required for all official Penn State World Wide Web pages.
All publicly accessible Web pages presenting official University information must adhere to the requirements below. This includes all pages containing information sanctioned by the University and directly related to University business or academic activities.
While the University encourages the application of the policies, defined in this document, for ease of use and consistency across all parts of the Penn State Web, adoption of this policy is not required for:
The Penn State Mark is a registered trademark and may not be modified. The 'Mark' is constituted by the words "Penn State" in a single specified typeface; the 'shield', and, finally, the horizontal rule separating the text from the shield. Compliant versions are available for use in the Web Style Guide . Additional guidelines pertaining to usage of the Penn State Mark are also provided in the Penn State Web Style Guide .Mark placement is to be in the top left corner of content area in all cases, with the 'P' in 'Penn State' no less than 10 pixels or more than 15 pixels from the left margin of the active content area, and no less than 10 pixels or more than 15 pixels down from the top edge of the content area to the top of the 'S' in Penn State. The size of the Mark is fixed at a shield width of 27 pixels (measured at the top corners of the shield area). The Mark must be used unmodified in correct proportion. See examples in the Web Style Guide.
No content is permitted to the left or above the mark in its immediate vicinity, except background images such as photos that conform to graphic identity rules as found on http://ur.psu.edu/stylemanual/graphic_identity/grunivmark.html .
- PSU Mark always links to http://www.psu.edu.
- PSU Campus Signature Marks are only used on secondary or lower pages of a campus Web site. The signature mark links to the campus home page.
- Local site ('search this site' as the default; coded by site's Webmaster),
- Penn State Web (provided in template),
- Penn State People (provided in template.
- Penn State Department (provided in template).The search element can be placed anywhere within the top 25 percent of the content area, either in vertical or horizontal orientation. Sample code in the templates in the Web Style Guide.
- Site must have a faculty/staff directory with a clear and usable contact format. The unit administrator must be identified and contact information included. The format is at the discretion of the unit, but usability testing is strongly encouraged for this as for any part of the site.
- Site must have manager/editor contact method for problem-solving and user feedback.
- Site must link to Penn State policies for Equal Opportunity and nondiscrimination, privacy, site contact, copyright information. Footer suggested. Site-wide consistency should be maintained. (Samples: http://webstyleguide.psu.edu )
Implementation deadline for the above common elements: Aug. 15, 2005. Units which cannot make style modifications by this date should contact the Office of University Relations for an extension or assistance. Use the suggestion form at http://webstyleguide.psu.edu for this and for implementation questions, or call 5-7517 and ask for the Web Managing Editor. NOTE: the templates provided at the Web Style Guide site may be downloaded, modified, and used for convenience in complying with the policy. They include all required elements, and are validated for W3C markup. (The pages must be revalidated after adding local content, however.)
Web sites at Penn State are expected to adhere to the highest levels of quality, properly reflecting Penn State's image and stature, and to abide by these minimal guidelines.
While units of the University are free to develop or modify their own sites, the Vice President for University Relations or his/her designees will be responsible for ensuring adherence to the guidelines in this policy and for maintenance and upkeep of the University's Web Style Guide and Web Resource Center.
A Web Review Committee shall periodically review the official psu.edu Web site and the next level of pages below the home page, and recommend new design elements to the Office of University Relations, which has responsibility for the University's home sections. The committee will be chaired by the Vice President for University Relations and should include, at a minimum, the Vice Provost for Information Technology or designee, the Coordinator of Information Technology, the Director of University Publications, a representative from the University Faculty Senate, Finance and Business, Web Accessibility Committee, and either Undergraduate Education or Student Affairs. The committee will consult with the Web Accessibility and Standards Review Committee, to which each budget executive should appoint a representative.
Other Policies in this manual should also be referenced, especially the following:
AD07 - Use of University Name, Symbols and/or Graphic Devices,
AD61 - University Communications Through Advertising, Publications and Media Relations,
AD52 - Links to or from Penn State Web Pages,
FN14 - Use of Tangible Assets, Equipment, Supplies and Services
Effective Date: August 2, 2011
Date Approved: August 1, 2011
Date Published: August 2, 2011
Most recent changes:
Revision History (and effective dates):