Policy AD54 WEB PAGE DESIGN AND IMAGE

Contents:


PURPOSE:

The purpose of this policy is to describe certain visual and information elements and their usage that are required for all official Penn State World Wide Web pages.

POLICY:

Official Penn State Web pages covered:

All publicly accessible Web pages presenting official University information must adhere to the requirements below. This includes all pages containing information sanctioned by the University and directly related to University business or academic activities.

What is not covered by this policy:

While the University encourages the application of the policies, defined in this document, for ease of use and consistency across all parts of the Penn State Web, adoption of this policy is not required for:

REQUIRED COMMON ELEMENTS:

USE OF THE PENN STATE MARK:

The Penn State Mark is a registered trademark and may not be modified. The 'Mark' is constituted by the words "Penn State" in a single specified typeface; the 'shield', and, finally, the horizontal rule separating the text from the shield. Compliant versions are available for use in the Web Style Guide . Additional guidelines pertaining to usage of the Penn State Mark are also provided in the Penn State Web Style Guide .

Mark placement is to be in the top left corner of content area in all cases, with the 'P' in 'Penn State' no less than 10 pixels or more than 15 pixels from the left margin of the active content area, and no less than 10 pixels or more than 15 pixels down from the top edge of the content area to the top of the 'S' in Penn State. The size of the Mark is fixed at a shield width of 27 pixels (measured at the top corners of the shield area). The Mark must be used unmodified in correct proportion. See examples in the Web Style Guide.

No content is permitted to the left or above the mark in its immediate vicinity, except background images such as photos that conform to graphic identity rules as found on http://ur.psu.edu/stylemanual/graphic_identity/grunivmark.html .

Links -

STANDARDIZED SEARCH ELEMENT ON ALL PAGES, TO INCLUDE:

The search element can be placed anywhere within the top 25 percent of the content area, either in vertical or horizontal orientation. Sample code in the templates in the Web Style Guide.

SITE DIRECTORIES, REQUIRED LINKS AND CONTACT INFORMATION:

IMPLEMENTATION:

Implementation deadline for the above common elements: Aug. 15, 2005. Units which cannot make style modifications by this date should contact the Office of University Relations for an extension or assistance. Use the suggestion form at http://webstyleguide.psu.edu for this and for implementation questions, or call 5-7517 and ask for the Web Managing Editor. NOTE: the templates provided at the Web Style Guide site may be downloaded, modified, and used for convenience in complying with the policy. They include all required elements, and are validated for W3C markup. (The pages must be revalidated after adding local content, however.)

GENERAL REQUIREMENTS, ALL AFFECTED PAGES:

RECOMMENDATIONS AND GENERAL GUIDELINES:

OVERSIGHT:

Web sites at Penn State are expected to adhere to the highest levels of quality, properly reflecting Penn State's image and stature, and to abide by these minimal guidelines.

While units of the University are free to develop or modify their own sites, the Vice President for University Relations or his/her designees will be responsible for ensuring adherence to the guidelines in this policy and for maintenance and upkeep of the University's Web Style Guide and Web Resource Center.

FUTURE MONITORING:

A Web Review Committee shall periodically review the official psu.edu Web site and the next level of pages below the home page, and recommend new design elements to the Office of University Relations, which has responsibility for the University's home sections. The committee will be chaired by the Vice President for University Relations and should include, at a minimum, the Vice Provost for Information Technology or designee, the Coordinator of Information Technology, the Director of University Publications, a representative from the University Faculty Senate, Finance and Business, Web Accessibility Committee, and either Undergraduate Education or Student Affairs. The committee will consult with the Web Accessibility and Standards Review Committee, to which each budget executive should appoint a representative.

CROSS REFERENCES:

Other Policies in this manual should also be referenced, especially the following:

AD07 - Use of University Name, Symbols and/or Graphic Devices,

AD61 - University Communications Through Advertising, Publications and Media Relations,

AD52 - Links to or from Penn State Web Pages,

FN14 - Use of Tangible Assets, Equipment, Supplies and Services


Effective Date: August 2, 2011
Date Approved: August 1, 2011
Date Published: August 2, 2011 

Most recent changes:

Revision History (and effective dates):

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